Savor & Sway: Branding for a Postpartum Doula Agency

Savor and Sway wanted a brand identity that felt like a deep exhale: warm, nurturing, and rooted in the slow, intentional care that postpartum doulas provide. I created a visual identity that blends soft textures, grounded tones, and gentle movement, capturing both the steadiness of support and the natural ebb and flow of life with a newborn.

This brand system leans into tactile, comforting elements to evoke the feeling of being held. From cozy, home-inspired textures to an inviting color palette, every detail was designed to help clients feel seen, supported, and safe. The final identity is calm yet rich, simple yet meaningful, reflecting the heart of Savor & Sway’s mission.